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Many out-of-the-box ideas are going down the drain, unnoticed and unrealized every single day because of a lack of support and fund. There exists little synergy between individual investors and crowdfunding.

As a result of this, innovation in many fields still lacks behind.

What is the reason for this problem?

It’s us!

We are either not aware of this great ideas/projects being promoted on online platforms, or we simply lack the knowledge on investment to actually put our hard-earned money into someone else’s business.

Whatever the reason is, we are going to tell you that you don’t have to be rich to start investing.

You can be a middle-class person and invest as low as $10 in a company or an idea with the hope that others will do the same and it will become successful.

Let’s dive deeper into why we as non-seasoned investors, should embrace equity crowdfunding and how it can be beneficial for us as well as other aspects of crowdfunding.

What is Equity Crowdfunding?

Equity Crowdfunding is one of the most popular ways businesses utilize to raise money for their venture through online platforms by asking for capital from a large number of people.

These can range from innovative tech startups, real estate projects, and small businesses to artistic endeavors, charitable causes, and personal initiatives. The contributions of this ‘crowd’ of investors collectively meet the financial needs of the fund-seeker.

It flips the traditional way of crowdfunding by asking for a small number of funds from a large group of people instead of the usual way, which raises a huge number of funds from a small group of people. 

It makes the process democratic, global, and open to anyone with a brilliant idea and the Internet.

Now let’s look at the reasons why you should start investing through an equity crowdfunding platform and what benefits you will receive as an investor.

5 Advantages of Investing in Equity Crowdfunding

Investing through an equity crowdfunding platform can offer several benefits to individual investors or non-seasoned investors. Here are some of the key advantages:

  1. Access to a Diverse Range of Investment Opportunities: These opportunities can span various sectors and industries, allowing investors to diversify their portfolios and potentially increase their chances of higher returns.
  2. Lower Investment Minimums: Crowdfunding platforms often have lower investment minimums compared to traditional investment options, making it more accessible for individual investors. This means that even with a modest amount of capital, investors can participate in investment opportunities and potentially benefit from early-stage growth.
  3. Potential for Higher Returns: Investing through crowdfunding platforms can offer the potential for higher returns compared to more traditional investment options. Startups and early-stage companies seeking funding through crowdfunding campaigns often have the potential for significant growth. If successful, investors can benefit from the increased value of their investments.
  4. Investment in Innovation: Crowdfunding platforms are often focused on supporting innovative and disruptive ideas that may have the potential to transform industries. By investing through crowdfunding, individuals can contribute to the growth of groundbreaking projects and technologies, which can be exciting and intellectually stimulating for investors.
  5. Community and Networking: You will get a sense of community among investors, entrepreneurs, and supporters. Investors can connect with like-minded individuals who share similar interests and investment goals. This sense of community can provide networking opportunities, access to industry experts, and the chance to collaborate on future investment opportunities.

How Can You Find a Great Project Idea Online to Invest In?

Identifying a great idea or project to invest in on a crowdfunding platform requires careful consideration and due diligence. Here are some steps to help you evaluate and identify promising investment opportunities:

Here’s a list of crowdfunding platforms you can start investing in:

Kickstarter: Kickstarter is one of the most popular crowdfunding platforms, primarily focused on creative projects, including art, design, technology, and film. Investors often receive rewards or early access to the products or projects they support.

SeedInvest: SeedInvest specializes in curating investment opportunities in tech startups. It applies stringent selection criteria, ensuring that only about 1% of the startups that apply are listed on their platform.

CircleUp: CircleUp primarily focuses on consumer products and retail companies. It uses a machine learning algorithm, Helio, to identify high-potential companies.

Crowdcube: Based in the UK, Crowdcube provides opportunities for individuals to invest in British businesses. It offers an extensive range of sectors to choose from.

StartEngine: One of the largest equity crowdfunding platforms in the US, StartEngine helps businesses from various sectors raise capital.

Fundable: Fundable offers both rewards-based and equity crowdfunding options. It provides extensive support and tools to help businesses create an effective fundraising campaign.

Wefunder: Wefunder lets investors fund startups for as little as $100. It also enables investments in larger, more established companies.

Evaluate the Business Model

Analyze the project’s business model and revenue generation strategies. Assess how the company plans to monetize its product or service and whether the model is sustainable and scalable. A well-defined and viable business model is crucial for long-term success.

Review the Project’s Progress and Milestones

Check the project’s progress and milestones achieved so far. Look for evidence of traction, such as user adoption, revenue growth, or partnerships. Evaluate whether the project has shown progress in its development and if it has achieved the milestones outlined in its roadmap. This demonstrates the project’s ability to execute and deliver on its promises.

Study the Financials and Funding Structure

Review the financials of the project. Look for transparency in financial reporting and ensure that the funding structure is fair and aligned with the project’s goals. Consider the valuation of the project and compare it to similar companies or projects in the market.

Assess the Risks

Identify and evaluate the risks associated with the investment. Consider factors such as market competition, regulatory hurdles, technological challenges, and the overall industry landscape. Assess whether the project has a risk mitigation strategy in place and how well-prepared it is to address potential challenges.

Engage with the Project Team

Whenever possible, engage with the project team directly. Ask questions, seek clarifications, and gauge their responsiveness and transparency. A responsive and open team is more likely to provide you with the information you need to make an informed investment decision.

Consider the Crowdfunding Platform

Evaluate the reputation and track record of the crowdfunding platform itself. Research the platform’s history, success stories, and the level of due diligence they conduct on projects before listing them. A reputable and trustworthy platform can provide an additional layer of confidence in the investment opportunity.

What Makes a Project or Idea Great?

When it comes to investing in a company through crowdfunding, several factors can trigger an investor’s decision. Here are some key triggers:

Compelling Business Idea

A solid and innovative business idea that resonates with potential investors can be a significant trigger. Investors look for unique concepts, disruptive technologies, or solutions to existing problems that have the potential to generate substantial returns.

Promising Market Opportunity

Investors are attracted to companies that operate in growing markets with high demand and significant potential for expansion. A compelling market opportunity, such as an underserved niche or a disruptive market segment, can trigger investor interest.

Persuasive Business Plan

A well-developed business plan that outlines the company’s strategy, market analysis, financial projections, and growth potential can trigger investor confidence. A comprehensive plan demonstrates the entrepreneur’s understanding of the market, competitive landscape, and their ability to execute the business idea effectively.

Strong Management Team

Investors often pay close attention to the management team behind a company. A capable and experienced team with a track record of success in the relevant industry can trigger investor confidence. The team’s expertise, credibility, and passion for the venture are crucial factors.

Early-stage Investment Opportunity

Crowdfunding platforms often provide access to early-stage investment opportunities that are typically not available through traditional investment channels. Investors seeking high-risk, high-reward investments may be triggered by the prospect of getting in on the ground floor of a promising venture.

Social Impact or Cause

Some investors are motivated by the social impact or cause associated with a company. If the venture aligns with their personal values or addresses a societal or environmental issue, it can trigger their interest in supporting and investing in the company.

Incentives and Rewards

Crowdfunding campaigns often offer various incentives or rewards to investors based on their contribution levels. These rewards can range from exclusive access to products or services to discounts or even equity ownership in the company. Such incentives can act as triggers for investors to participate in crowdfunding campaigns.

Validation and Social Proof

Positive validation from industry experts, influencers, or existing investors can trigger potential investors to take notice and consider investing. Social proof, such as positive media coverage, testimonials, or endorsements, can provide credibility and increase investor confidence in the company.

Bottom Line

As non-seasoned or individual investors, we can embrace crowdfunding as a means of investing in promising projects and ideas.

By embracing crowdfunding and actively participating as investors, even with modest amounts, we can contribute to the realization of innovative ideas and projects. Through this collective support, we can bridge the gap between unnoticed ideas and their potential success, fostering a culture of innovation and progress. Ultimately, it is our engagement and investment that will drive the transformation and advancement of various industries, shaping a brighter future for all.

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