For many years, we have celebrated Buy Nothing Day. Founded in Canada in 1992, the Buy Nothing Movement arose in protest of mass consumerism and the throw-away culture that accompanies it. The movement has grown and evolved over the past decades to include more than 65 nations. The biggest shopping day of the year—the day after Thanksgiving, or Black Friday—has become the movement’s international day of protest: Buy Nothing Day. Here at Mountain Rose Herbs, we applaud this effort and wholly support Buy Nothing Day! Overconsumption eats up natural resources and puts our planet in peril. As the CEO and owner of Mountain Rose Herbs, I encourage you NOT to shop with us on Friday, November 24, 2023. The fact that we, as a society, have created a national holiday of shopping suggests that our priorities need realignment. Buy Nothing Day is our act of pushback.